More and more partners wanted UX design support. But as the only workforce-facing UX design team throughout the entire enterprise, we never had enough designers to support. We had to find an objective way to invest not only in the work that would be most impactful for our workforce experience, but would also grow the skills and strengths of the team, unify siloed work, and result in direct cost savings or revenue growth.
OpenDNS was in the midst of a shift from providing a free service to end-users (DNS management) to becoming an integrated part of an enterprise-level cyber security protection package. As an additional layer of protection (DNS management) that was not traditionally part of the security stack (which included things like antivirus and firewalls).
OpenDNS was entering in as a new service in the security field, and needed to be able to convince cyber security decision makers to add it into their existing security stack.
ServiceNow's challenge was that it was difficult to quickly convey the simplification their product offered to IT Service Management (ITSM) decision makers, which meant they did not have a healthy funnel of leads of this particularly hard-to-reach audience.
The primary problem to solve was independent insurance agents had to rely on a series of heavy Excel files to generate new quotes for insurance, which resulted in manual error, slow quote creation, and out-of-sync rates information.
Additionally, Transamerica administrators and managers needed a way to quickly communicate new information out to these independent agents on a department-by-department basis.