Paid Media Manager – Dylan Moffett

Cisco Umbrella – Power Up The Ultimate Defense

Account Manager, Content Creator, Creative Director, Frontend Developer, Paid Media Manager, Project Manager

OpenDNS was in the midst of a shift from providing a free service to end-users (DNS management) to becoming an integrated part of an enterprise-level cyber security protection package. As an additional layer of protection (DNS management) that was not traditionally part of the security stack (which included things like antivirus and firewalls).

OpenDNS was entering in as a new service in the security field, and needed to be able to convince cyber security decision makers to add it into their existing security stack.

ServiceNow – No To Now

Account Manager, Copywriter, Creative Director, Marketing Consultant, Paid Media Manager, Project Manager

ServiceNow's challenge was that it was difficult to quickly convey the simplification their product offered to IT Service Management (ITSM) decision makers, which meant they did not have a healthy funnel of leads of this particularly hard-to-reach audience.